Should Nikon enter the ‘full-frame’ DSLR market?
Speculation was rife at the beginning of March that Nikon was about to release the D3 flagship digital Single Lens Reflex (SLR) camera, with a rumoured ‘Fullframe’ or possibly ‘1.1x’ sensor format. This would put the company head-to-head with main competitor Canon in a highly visible sector of the premium market, but would represent a change of course from the organisation’s investment in DX, or APS-C format sensors and equipment. This case study examines the pros and cons.
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